How Small Businesses Can Compete
From your Raleigh NC Business Planning specialist Pinehurst Capital
Clearly, Amazon poses a challenge to small businesses both online and in local communities. However, if you’re a small-business owner, focus on your strengths to help gain market share this holiday season:1
- Provide as much information about your products as you can on your website. Once customers decide what to buy, they may decide to shop local out of a sense of goodwill.
- Promote any causes you support, especially if they are local.
- Promote your extensive knowledge of product and industry; customize your recommendations.
- Tout the fact that customers can get same-day delivery – if they come into your shop.
- Offer free shipping as a limited time promotion during the holiday season.
- Offer complimentary gift wrapping and gift cards.
1 David Kalt. Forbes. Aug. 27, 2018. “How Small Businesses Can Compete With Amazon This Holiday Season.” https://www.forbes.com/sites/davidkalt/2018/08/27/how-small-businesses-can-compete-with-amazon-this-holiday-season/. Accessed Sept. 27, 2018.